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EME-Myanmar Invests 6 Digit Amount in Rural eCommerce Platform, Ezay

Ezay Founder and CEO (middle) with EME Investment Analysts Hla Win New (left) and La Woon Yan.


EME-Myanmar has led a six-digit seed round in Ezay, a Yangon-based rural ecommerce startup for rural Myanmar retails outlets, together with one of the most influential startup founders in Myanmar.


Founded in August 2019 by ex-Oway employee, Kyaw Min Swe, Ezay is helping to revolutionise commerce for rural retailers. Ezay provides a mobile platform that connects rural ‘mom and pop’ shops with wholesalers and provides delivery for all goods. Previously retailers would have to visit multiple wholesalers several times throughout the month, with no remuneration for that lost time. From today, retailers can re-stock at the click of a button.


EME’s Investment Director, Hitoshi Ikeya said, “We often hear people talking about ‘digital leapfrog’ in Myanmar but this investment really represents the value that mobile solutions can bring to rural communities across the country. Kyaw Min Swe is a great founder and we’re very excited to support him with his mission”.




Kyaw Min Swe at a recent Ezay retailer townhall event


Q&A with Kyaw Min Swe, Founder and CEO of Ezay


How did you come up with the idea for Ezay?


My sister has a small shop in rural Myanmar and each week her and her husband need to drive to the various warehouses to restock. This is a real burden and it’s common across Myanmar; often the husband will go to the wholesaler but must take time off work to do so. Choice is also limited by the common fact that most people will buy from only one or two wholesalers. I saw an opportunity to address this issue and connect wholesalers and retailers through a mobile platform - providing delivery to make life easier for retailers.


What impact does Ezay create for companies and users?


Retailers love Ezay because for the first-time ever they’re able to buy online for the regular shop stock needs and get the products on delivery the next day - all for the same price they’re currently paying to shop offline and fetch their own goods.

Wholesalers are thrilled to have more frequent orders and have regular collections from a wider-rage of customers. They’re able to think about their promotions through the app and really become more efficient throughout their business.


Why did you select EME as investors?


EME’s directors and staff have been really supportive of my vision and have helped Ezay even before their investment. For an early-stage business like Ezay I think it’s vital to have people behind you that understand your vision and can contribute to making it a success. With EME I felt they were very interested to support Ezay, but also that they trusted me to execute my ideas.


What is your vision for Ezay in the next 5 years? How will Ezay help change rural retail landscape in Myanmar?


Ezay is just getting started. Right now we’re onboarding new retailers all the time and we’re upgrading our platform to make logistics, payments, and commerce faster and easier. We plan to expand rapidly across Myanmar once we’ve proven this model across our key villages. Our expansion will be both in area and also in services: as we develop a closer understanding of the retail supply chain and customer’s preferences we can adapt to serve those needs in new and exciting ways. We’ve got a few ideas of how this could develop. For now we’ll just say that we intend to continue to offer real value to people that others have struggled to serve and create new opportunities for them while doing so.


About Kyaw Min Swe

Kyaw Min Swe is a committed and experienced professional with a proven track record. He was born and raised Nattalin, a township in Tharrawaddy District of Bago. He worked in Dubai and Singapore for five years and came back to work as the COO at Hello Cabs, and later at Oway as the Business Head. He stared Ezay based on his first-hand experience of the problems facing rural retailers and because of a passion to help rural communities embrace the benefits that technology offers.


About EME-Myanmar

EME is an investment company for early-stage startups that is based in Yangon, Myanmar. It focuses on ‘tech-plus’ companies that are layering technology on top of existing networks and industries. It has made six investments to date: CarsDB, Joosk Studio, Lan Thit Masterpiece, Mote Poh, Yangon Broom and Natural Farm Fresh.

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